What are the main ideas that go into promoting your company? Some think its the logo that must be the most eye-catching, attractive part of their image. What about the content that appears on the website, or the social pages that are kept? All of these factors go into determining the identity of your company and in turn who will be your clients.

First things first, take a good look at your customers to understand what they are looking for by visiting your website. Are they coming to just check something, or is there an action that they want to take. Your identity needs to be based around the action desired by your users. The relationship between the product and the user is where the identity is formed.

Once your customers or clients become aware that your company is based on taking action they will begin to better understand you. For example, if you are selling travel packages you know that your users want to take action as soon as they see a deal that is enticing.

Once you recognize this characteristic in your users you should turn and look at your own site and determine if your company is giving what the people want. Your brand identity is really formed from the needs of your users, sometimes it’s best to check in first with your market before forming your online identity.

Research your market, grasp their interests and find a way to give it to them seamlessly. The easier you make their decision making process for them the faster they will take action on your site and return for more. Be the brand that your users want you to be. Always stay ahead of them and give them what they demand. This combination of give, and take will set you apart from your competitors and maintain your relevancy in your market.